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The Landmark Group’s “Shukran” Rewards Program: Everything you need to know
The Shukran Rewards Program was developed by the Landmark Group and features several brands located in the Arabian Gulf, Jordan, and Egypt. With more than 10 million subscribers, the Shukran Program has grown to be one of the biggest loyalty programs in the Middle East thanks to brands like Max, Centrepoint, Splash, and other business partners.
How to register for the Shukran program?
The Shukran program offers three ways to sign up:
1. Go to one of the Landmark Group’s stores and ask for a registration form so that the card can be issued there directly,
2. Online enrollment through the business’ website, Here is the registration page.
3. Download the “Shukran” application and register to get a membership number and an electronic card. Download the software here.
Tiers of Shukran Membership:
Silver membership: When a customer joins the program, they are automatically enrolled in this level of membership.
The highest membership level available to customers within this program is Gold Membership. Customers in this tier receive exclusive invitations to events hosted by the Landmark Group and others, as well as 1.5 times the points earned by Silver Membership customers.
How to earn Shukrans?
Customers who shop at one of the brands owned by the Landmark Group earn “Shukrans,” which are points or money. Earnings are based on the brand itself, the time of year when sales occur, and the price after deducting taxes. Here is a calculator for shukrans.
Notably, Shukran is one of the few programs that enable users to accrue points throughout the sales period.
Earnings from Landmark Group brands in Shukrans points:
| Brand | Points earned from every 5 SAR spent | Points earned for every 5 SAR spent during sales |
| Iconic | 2 Shukrans | 1 Shukrans |
| Splash | 2 Shukrans | 1 Shukrans |
| Shoexpress | 1 Shukrans | 1 Shukrans |
| centrepoint | 2 Shukrans | 1 Shukrans |
| Zafran | 1 Shukrans | 1 Shukrans |
| Carpisa | 2 Shukrans | 1 Shukrans |
| Koton | 2 Shukrans | 1 Shukrans |
| Max | 1 Shukrans | 1 Shukrans |
| Homecentre | 2 Shukrans | 1 Shukrans |
| Homebox | 1 Shukrans | 1 Shukrans |
| Le Confort | 2 Shukrans | 1 Shukrans |
| Nandos | 1 Shukrans | 1 Shukrans |
| Babyshop | 2 Shukrans | 1 Shukrans |
| Lifestyle | 2 Shukrans | 1 Shukrans |
| Funky Fish | 2 Shukrans | 1 Shukrans |
| Bossini | 2 Shukrans | 1 Shukrans |
Earn Shukrans from collaborators
Customers can also accrue shukrans by making purchases from program partners, as shown in the following table:
| Partner | Amount Spent | Shukrans earned |
| Careem | 5 SAR | 2 Shukrans |
| Clear Trip | 2 USD | 1 Shukrans |
| Anghami | Annual Subscription | 5 % of subscription fees |
| Starzplay | One-time upon Subscription | 1000 Shukrans |
| Joyalukkas | Diamond PurchaseGold Purchase | 2% of the total transaction0.5% of the total transaction |
Transfer points to your Shukran account from another rewards program
Customers can add points from various reward programs that partner with Shukran to their accounts, including
Banque Saudi Fransi’s Jana Rewards Program – Find out more specifics about the program.
Every five membership rewards in the American Express Membership Rewards Program equals two shukrans.
Neqati Rewards Program from Mobily as long as there are at least 4000 points in the account. read about the Mobily “Neqaty” rewards program.
Every 6000 points equal 1000 Shukrans in the Lak program from the National Commercial Bank of Saudi Arabia. Find more information about the program here.
The program also gives Shukran members the following advantages:
Shukran program participants receive regular offers from participating brands, which may include:
Exclusive reductions.
When converting other loyalty program points to Shukrans, bonus points
Gift cards with the points’ value.
Get exclusive deals and rewards online.
Redeem your Shukran points
Before redeeming their points, program participants must have a minimum of 200 Shukrans, with the understanding that 200 points equal 10 Saudi riyals.
Shukrans can be used at any of the participating businesses, and points expire 24 months after being earned. It’s important to note, though, that if a member does not use their card for a 12-month period, their membership and any existing points will be canceled.
FAQs
What are the benefits of Shukran card?
- Get exclusive offers and coupons. Get special, personalized deals from your favorite brands.
- Enjoy points on every purchase.
- Instant refund with shukran pay.
- Claim Shukrans during or after purchase.
- Earn Shukrans when you shop with partners.
How do I check my balance on my Shukran card?
Visit Shukran.com or download the Shukran app for iOS and Android. Use your virtual card to keep track of your transactions, check your Shukran balance, get the latest offers and locate nearby stores.
How do I claim Shukran points after purchase?
How can I claim Shukran points for a purchase where I did not present my Shukran Card/App? Go to the Shukran App, click on “My Account”, select “Claim your Shukrans” and click on “Submit Claim”. The purchase should be within the last 30 days.
What is the value of Shukran points?
Members of the program must have a minimum of 200 Shukrans before they can redeem these points, knowing that the 200 points = 10 Saudi riyals.
Do Shukran points expire?
Shukran Points that are not redeemed by the member will remain in his account for a period of 24 months from the time they were earned. Post this time period the points will expire and cannot be re-credited to the member’s account.
How do I redeem my Shukran voucher?
Shukran eGift Cards are redeemable across Online/Offline “Participating Brands” of Landmark, visit www.shukran.com/giftcard to check the updated list of participating brands and store locations. Shukran eGift Card cannot be exchanged for cash either in full or in part.
Where can I find my Shukran card number?
Yes. If you have joined Shukran from SplashFashions.com, we’ll display your card number on the confirmation page and in an email.
What is Shukran gift card?
Presenting the Shukran Gift Card, a single gifting solution across GCC’s most loved retail and hospitality brands. Never wish to go wrong with your gift again. Here’s a great way to say, “Happy Birthday”, “Thank You”, “Congratulations” or “Well Done” and give your loved ones the wonderful gift of choice.
How do I convert smile points to Shukran?
Members can convert their Smiles Points into Shukran Points in multiples of Six Thousand Two Hundred (6200) Smiles Points which is equal to One Thousand (1000) Shukran Points. Members may redeem their earned points when shopping at Centrepoint, Max, Splash, Shoemart, Home Box, Lifestyle, Home Centre, and many more.
Can I use Shukran card online?
Just present your digital card and photo ID at the cash counter to spend Shukrans at select Landmark Group brands. While shopping online, use the ‘Pay with Shukrans’ slider at checkout, after linking your account.